A new kind of business acceleration

weMu provides strategic business acceleration for technology innovations in Health and Wellness. We provide early stage capital along with targeted resource investments drawn from our holding group's sister businesses, which include the worlds largest cross-cultural healthcare agency.

weMultiply's Managing Director, Lena Feygin, recently participated in a panel on women innovators at the international innovation forum rASIA.COM in Russia. Click here for more info

Lights, camera, action.

Action happens here. Are you a disruptive innovator in Health and Wellness? Apply for our S.A.L.E program to see how weMu can provide the capital, marketing resources and robust healthcare network you need to drive business success.

Contact us to learn more about what S.A.L.E. can offer you

You are in a good company

Coming Soon
  • Global Logix Solutions

  • ReferBright

  • Brand Embassy

  • BrandLabs

  • Blueliner

Global Logix Solutions

Creator of LogixLMS, a comprehensive, customizable, cloud-based Learning Management System (LMS) powered by proprietary behavioral and natural language analytics


ReferBright helps health practitioners reach millions of prospective clients and enables referrals from thousands of clinicians in just 10 minutes.

Brand Embassy

Brand Embassy is an Online Customer Service Tool for identification and easy engagement of dissatisfied customers across the social web.


BrandLabs is a visual branding and marketing shop that creates memorable experiences for the consumer, boosting brand recognition, reinforcing loyalty, encouraging repeat business and boosting the company's economic health. It is a long-term creative solution that is leveraged to showcase a brand's unique personality.


Blueliner is an online marketing agency and web design agency specializing in internet marketing strategies that drive results. By combining high-level strategy development services locally with global implementation and support, Blueliner leverages a cost effective servicing model that enables low customer acquisition costs and cash flow conscious scaling of our clients’ businesses. 


  • Lena Feygin

    Managing Director

  • Jesse Williamson

    Managing Director

  • Jay Rajda MD


  • Dr. Nickolay V. Kukekov


  • Carl Sparacino


  • Jeffrey Soffen


  • Franklin Madison


  • Doug Thiede


  • Alex Fair


  • Greg Nassief


  • Andrew Snyder


  • Sasha Dietrichson


  • Dr. Gina Neff

    weMu Brain Trust Member

  • Marc Monseau


  • Robert Guy Matthews


Meet some of the brightest and most well-connected leaders in the space.

Lena Feygin

Managing Director

Lena directs weMultiply’s engagement with the health and wellness community, and leads weMu’s educational and mentorship programs for portfolio ventures.  An innovator and entrepreneur herself, Lena has over a decade of experience launching, creating and implementing Health IT, process and workflow, training, e-learning and blended learning solutions for healthcare facilities and health and wellness organizations, with a focus on healthcare regulation and compliance.  Lena holds a BA in Psychology from Fordham University, and is currently pursuing her EMBA at Johns Hopkins University’s Carey School of Business

Jesse Williamson

Managing Director

Jesse oversees weMultiply’s investing operations and venture fund relationships, and is responsible for strategic direction, corporate development and oversight of the weMultiply portfolio.  In addition to his role with weMultiply, Jesse leads corporate development for the 9.8 Group and its subsidiaries.  Previously, Jesse was VP of Finance and Investor Relations at Global Advertising Strategies, Vice President of boutique investment bank Seidman & Co., and Vice President of FinanceNYC, a Merchant Bank focused on early stage technology raises.  Jesse did his first venture deal in 2003 and has since continued his passion for developing high-growth businesses.

Jay Rajda MD


Jay Rajda, MD, MBA, FACP is medical director at ActiveHealth Management, a subsidiary of Aetna. In this role, he leads product development, and supports client relationships, sales and business development. He has led development of clinical analytics and population health management solutions. He leads several client relationships with plan sponsors, provider organizations, and Accountable Care Organizations. Dr. Rajda is an internist by background, and has served as Clinical Assistant Professor of Medicine at the University of Rochester. He is board certified in Internal Medicine. He is a Fellow of the American College of Physicians. His publications have appeared in the Archives of Internal Medicine, the American Journal of Hematology and AMIA Annual Symposium Proceedings.

Dr. Nickolay V. Kukekov


Dr Kukekov is a Managing Director at Highline Research Advisors. His former roles include Managing Director of Healthcare Investment Banking at Summer Street Research, Co-founder of the Healthcare Investment Banking group at Gilford Securities, and Managing Director at Paramount BioCapital, where he ran the advisory, M&A and capital raising services for in-house private and public portfolio companies. His scientific background includes a bachelor degree in Molecular, Cellular and Developmental Biology from the University of Colorado at Boulder and a Ph.D. in Neuroscience from Columbia University, College of Physicians and Surgeons in New York.

Carl Sparacino


Carl is a senior health care professional with industry experience encompassing the recruitment, training and operational perspectives of acute care medicine, medical practice management and clinical delivery systems. He currently is leading the movement towards the implementation and use of electronic health records in the medical applications environment. Carl brings over 20 years of healthcare industry experience encompassing the environments of acute care hospitals, long term care & rehabilitation environments, ambulatory care centers, health plans and physician groups. He currently serves as an advisor to local Community Colleges, Departments of Health and Community Based Organization on topics of skills enhancement training for careers in healthcare and health IT applications.

Jeffrey Soffen


Jeff Soffen is a buy-side equity research analyst for JP Morgan Investment Management. Jeff concentrates on investments within the healthcare sector including pharmaceuticals, biotech, medical devices/equipment, and services/IT. As an analyst, Jeff works on evaluating current & new investments spanning the risk/return spectrum across styles, market capitalizations, and regions. Before joining JP Morgan, Jeff worked in business development for Campus Destinations, Inc., an information services company for college campuses focused on mapping software. Prior to that, Jeff was a research assistant for the National Institute of Health with a focus on Methicillin-Resistant Staphylococcus aureus. Jeff received his undergraduate degree in Economics from Cornell University.

Franklin Madison


As Managing Director and a Founding Partner of Gaia Ventures, an early-stage Energy and Cleantech fund, Franklin is responsible for the fund’s strategic direction and portfolio oversight. Madison’s venture capital experience includes positions on the advisory boards of Greenhills Ventures LLC; SJF Advisory Services; SpringLab and recently as a founding member of NYCSeed’s early stage fund targeting software developers – he has placed over $100 million in capital to date. In 2001 Madison was named one of Crain’s Tech 100, a listing of the Top 100 individuals in technology in New York City. He has provided advice to the City, State and Universities on technology based economic development (TBED) and has served on Mayor Bloomberg's Telecommunications Policy Advisory Group.

Doug Thiede


For the past 12+ years Doug Thiede has worked extensively with healthcare companies to effectively build and scale their businesses.  As a VP Business Development for Qforma, Doug partners with the top medical device and pharmaceutical organizations by providing healthcare analytics and predictive modeling to solve key business issues.  Prior to joining Qforma, Doug helped build the Life Science business at Gerson Lehrman Group (GLG) working closely with the top medical organizations in the world as they developed 5 Year Strategic Plans, executed M&A, launched products and refined R&D.  As a distributor Doug built up a vast network of health care professionals around hospitals, health systems, strategic manufacturers, entrepreneurs and distributors.  

Alex Fair


Alex Fair is a clinical research scientist turned healthcare entrepreneur.  Since 2010 Alex has also organized the Health 2.0 NYC meetup group, the largest such innovation group in the world. Previously, Previously, Alex was the founder of MedStartr, an early crowdfunding platform for healthcare startups and corporations, and FairCareMD, a price transparency solution that helps doctors and patients negotiate fees.. Alex has also co-founded Scanbuy, the first company to connect cell phones and QR/ barcodes, served as consultant for IBM and Pinnacle, and served as CIO for one of the largest PPMCs healthcare solutions.

Greg Nassief


Greg is the founder and CEO of Medical Concierge Network a global members only network providing access to top Medical, Medical Financial and Travel support to busy professionals, families, companies and organizations worldwide. Greg originally started his career in real estate as a mortgage banker and broker advising clients on financing and acquisition transactions. Greg’s entrepreneurial passion for business and pursuit of paradigm shifting business models is what drives him every day.

Andrew Snyder


Andrew Snyder grew up in New York City, and earned his Bachelor’s degree in Comparative Literature at Columbia University, and his Master’s in Public Administration, also at Columbia. Before joining the Primary Care Information Project of the New York City Department of Health & Mental Hygiene, Andrew was Implementation Manager, then Network Service Manager at Verizon Communications, where he supported data infrastructure for corporate customers in various sectors, including financial services, legal, retail and non-profit. In his current role as Senior EHR Implementation Specialist, Andrew helps healthcare providers adopt electronic medical record systems and meet federal Meaningful Use standards.

Sasha Dietrichson


Alexander Dietrichson Aleksander (Sasha) Dietrichson holds a PhD in Comparative Education from Columbia University. His research focused on developing methodologies for measuring and analyzing on-line behavior. Upon graduation Dr. Dietrichson founded UVCMS an e-learning company, while continuing to pursue his research interests in collaboration with academic institutions. In 2010 he founded X-ray Research, dedicated to research and development in the realm of educational data-mining and learner analytics.

Dr. Gina Neff

weMu Brain Trust Member

Dr. Gina Neff is an associate professor of communication at the University of Washington studying the contemporary economics of media production and the political economy of communication by examining the relationship between work and technology. She has authored the book Venture Labor: Work and the Burden of Risk in Innovative Industries (MIT 2012) ). Along with Carrie Sturts Dossick, Gina runs the Project on Communication Technology and Organizational Practices, a research group studying the roles of communication technology in the innovation of complex building design and construction. Her work has been funded by the National Science Foundation, and her research and writing have been featured in The New York Times, Christian Science Monitor, Fortune, and The Nation.

Marc Monseau


Marc Monseau has spent almost 20 years devising new ways to reach, engage and influence people through digital channels in the healthcare world and beyond. Marc is the co-founder of Mint Collective, an independent consultancy focused on helping organizations develop strategic communications programs. Marc’s former roles include Bloomberg Business News, where he was responsible for the US health care beat, and Johnson & Johnson, where he was responsible for numerous activities related to the social web, including launching the company’s official blog, www.jnjbtw.com, its first Twitter account, @JNJComm, and the Johnson & Johnson page on Facebook.

Robert Guy Matthews


Robert Guy Matthews is a journalist, media consultant and business journalism professor. He spent 13 years as reporter for the Wall Street Journal, covering a variety of business beats from the newspaper’s London, Pittsburgh and Washington DC bureaus. He has reported stories from every continent in the world. He is also founder of his own media training and development consultancy, Media Navigators LLC and worked as a senior writer and associate director for internal media at the accounting firm of Ernst & Young. Robert teaches graduate and undergraduate courses in journalism at the University of Maryland, College Park, including business journalism and business ethics.

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